An Essay On The Future Of Journalism

When was the last time that you sat down and read the newspaper? Actually held one, opened it, folded it? If you have children or grandchildren, do they read it? Clearly, it’s not an upward trend. The ink press landscape is rapidly changing, and the clock is ticking for this old institution. It’s been a shame to see century-old newspapers disappear overnight last year, and it’s unfortunately just the beginning. How did we get here?
Yes, the Internet. Little by little, it became much more than a simple archive of past information. Tools were created to syndicate news as they were happening, and soon you were able to read them in quasi real-time. People do not live in the present anymore, but in the now. Remember the cellphone revolution? It connected people. That’s a positive way to look at it. It also enslaved many, who see being “disconnected” as a strange oddity. Even the term, disconnected, has a negative connotation, as if there was some sort of technical error in need of a fix. “What, you don’t have a cellphone?!” I heard it many times during the period where I chose not to carry one with me. People look at you like you’re an extraterrestrial. Well, there’s another revolution occurring right now: Twitter. Brace yourselves. You now have flocks of people “twittering” (or communicating) their every move on the Internet using their regular computers, or cellphones, or blackberries… Literally, some will twit everything they do as it is happening to them for all to see. It’s a truly fascinating sociological experiment, if you may call it that way. There is no more time off, nor do people expect to have any. It all happened in a few years. Do you really think it is possible to go back now? Buying your newspaper at the newsstand, sitting down and reading it at your own pace, uninterrupted? Everything is going faster, even our most primitive needs: the food, the sex, the sleeping. Everything needs to be optimized, efficient, productive. Does it make people happier? Or more stressed?
Even if people were to change their ways… the ink press has been fatally wounded and is now bleeding dry. Their largest sources of revenues, such as classified ads, went irrevocably to the Internet. Paper has a high price, too, estimated at 40% of the total newspapers’ costs. It doesn’t take a genius to see where the future lays. The oldest newspaper still in circulation, the “Post-och Inrikes Tidningar” from Sweden, was born in 1645. As of January 1st, 2007, it is published exclusively online. While many people, and I include myself, will be nostalgic of such a change, it also shows that there is hope for newspapers. If the oldest one can adapt, surely the newer ones can. If only they were willing to take the necessary measures to be profitable again.
Those changes, while dramatic, are also bringing new and unprecedented chances to the right visionary, or should I say, opportunist. They are not only affecting the ink press but also the television industry. Both now need to converge to the same medium, the Internet. This translates into a huge new market where newspapers and news broadcasters will be pinned against each other. My company, PNG Laboratories LLC, is at the heart of this revolution, when it provides means for newspapers to broadcast events in real-time on their websites. Most newspapers do not understand the urgency of their predicament yet, which is troubling. Some very large ones were even in plain denial of the situation until very recently. I couldn’t sell something I do not believe in. While it’s natural to think that we are somewhat instrumental to the demise of the ink press, we really aren’t. Our software, on the contrary, is here to help newspapers rise once again.
Indeed, newspapers are very unique. They are local. They can capitalize on it to offer local programming to smaller communities, while the television industry has historically been more focused on the regional, national or international programming (well, in the US, not so much, but I digress). There’s a new job out there and in high demand: the video journalist, or VJ. This journalist can do it all, and alone. Shoot a piece, edit it and transmit it back to the newsroom, live or delayed. No more need for an expensive camera crew. The beauty of it, virtually anyone can afford the equipment. If you have a video camera and a laptop, you’re ready to go. This brings a whole new set of issues: anybody can now be a journalist. The Internet encouraged it. It has never been so accessible. Scary times for professional journalists. Nevertheless, I am hopeful that citizens will recognize the importance and necessity to have well-trained journalists to deliver their news. The ever-growing mass of information that is being thrown at us needs some sort of order. I feel that this new accessibility, promoting healthy competition, will ultimately raise the bar of journalism, not lower it. It is our role, as citizens, to make it happen.